Cost Per Mille (CPM) on 7Search PPC refers to the cost of 1,000 impressions of an ad. Unlike traditional PPC models where you pay per click, CPM charges advertisers based on how many times their ad is shown to users. This model is ideal for brand awareness campaigns, where the goal is to reach a large audience rather than direct clicks. With 7Search PPC, advertisers can effectively manage their budget while maximizing exposure across its network.